Students/ Fresher
Professionals / Entrepreneurs
Enhance you market research estimation skills and apply it practically in your business and job world.
Start your career as a fresher and get a job in an organization
Day #1
Day #2
4. Market Size Estimation Methodology & Techniques
Market Size Guesstimation: Step by Step Approach
1. Introduction to Market Research and Market Size Estimation
5. Defining the Market
Day #3
Live Project Work (ME Excel Sheet Work)
7. Pricing Analysis/ Secondary Data and Primary Data
Day #4
Live Project Work (ME Excel Sheet Work)
6. Market Sizing Approach
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Top-Down Approach (Methodology with Practical Case/ Example)
- Bottom-Up Approach (Methodology with Practical Case / Example)
Day #5
Day #5
Live Project Work (ME Excel Sheet Work)
11. Amalgamation Techniques for Market Sizing
12. Accuracy Measuring Techniques
13. Case Study on Market Sizing
Q&A Session
Career Scope Discussion
WORKSHOP CURRICULUM
Who is this workshop for
Meet the Training Director / Mentor Mr. Mirdul Amin Sarkar
The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.
Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author, Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.
He has featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.
He is doing his Doctoral Research (PhD) in the Strategy Area. By education he is EMP from IIT Delhi, B.Tech from JNTU, PGDC from CBIP and an MBA from UPES, Dehradun.
To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.
His book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.
Certificate
Full Course Materials
LIVE Mentor
Live Project Work
Understanding market size is a critical component of any strategic initiative, and can help you prevent costly mistakes. Yet reliable market size estimates can be difficult to come by, especially when looking at niche product categories or using specific market definitions tailored to your business goals. This task can be particularly challenging for industrial or B2B markets, where statistically significant consumer surveys or direct measurement (e.g., retail scanner data) is impossible. However, a number of techniques exist to develop an accurate picture of the market to support growth initiatives.
Incorrect guidance on the market size can result in missed opportunities, if market potential is underestimated—or excessive losses, if demand is overestimated—so investing the time and resources to obtain reliable data is critical to the success of any business.
As Featured in
Recognition and Citation of the Book
It's our pride to inform that the book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" got cited and enlisted as one of the Text Book at INSTITUTE OF AERONAUTICAL ENGINEERING (IARE) College for the MBA Elective Course: Entrepreneurial Finance and Marketing.
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