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Students/ Fresher
Professionals / Entrepreneurs

Enhance you market research estimation skills and apply it practically in your business and job world.

Start your career as a fresher and get a job in an organization

Register for the next workshop.

Limited Period Offer 

  9900/-

Who is this workshop for

12,000/-     9,900/- Limited period offer!

Meet the Training Director / Mentor Mr. Mirdul Amin Sarkar

Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author,  Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.

He has featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.

He is doing his Doctoral Research (PhD) in the Strategy Area. By education he is EMP from IIT Delhi, B.Tech from JNTU, PGDC from CBIP and an MBA from UPES, Dehradun.

 

To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.

His book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.

The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.

Additionally, the book guides you through the market sizing methodology, survey research, consumer behavior study, business development strategy in market research industry, etc.  The complementary online training program on Entrepreneurship in Independent Market Research & Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry.

OUR FLAGSHIP PROGRAM

Any Query! Why not let us help?

Speak to us for Batches, Fee & Curriculum. 

+91-981-102-5630

Testimonials

Recognition and Citation of the Book

It's our pride to inform that the book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" got cited and enlisted as one of the Text Book at INSTITUTE OF AERONAUTICAL ENGINEERING (IARE) College for the MBA Elective Course: Entrepreneurial Finance and Marketing.

ME Excel Sheet for your future reference 

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Upcoming Workshop

Register for the next workshop.

Limited Period Offer

 9,900/-

12,000/-      9,900/- Limited period offer!
Contact Us for Upcoming Workshop
 
12,000/-     9,900/- Limited period offer!
Market Research Academy (MRA)-the training division of Market Research Universe (MRU) offers India’s first practical and live project oriented Market Estimation / Market Size Estimation / Market Engineering online workshop with lifetime Q&A support. Enroll in the top practical and live project oriented workshop at affordable prices. We help students to start their career in the booming and in-demand market research industry. Market Research Academy (MRA) prepares the student for the industry by giving them knowledge of several research techniques, and strategies of professional market research.
 

Understanding market size is a critical component of any strategic initiative, and can help you prevent costly mistakes. Yet reliable market size estimates can be difficult to come by, especially when looking at niche product categories or using specific market definitions tailored to your business goals. This task can be particularly challenging for industrial or B2B markets, where statistically significant consumer surveys or direct measurement (e.g., retail scanner data) is impossible. However, a number of techniques exist to develop an accurate picture of the market to support growth initiatives.

Incorrect guidance on the market size can result in missed opportunities, if market potential is underestimated—or excessive losses, if demand is overestimated—so investing the time and resources to obtain reliable data is critical to the success of any business.

Market Size Estimation Workshop
Certification of Completion which can be used  in your CV/Resume
Priority access to all workshops and webinars by Market Research Universe to get you update with the latest trends of market research
 20,000 worth BONUS content for FREE which will provide you with plenty of material to become a market researcher/analyst

Workshop Curriculum

Opportunity to work in live market estimation project (1 full project)
Opportunity to get familirized with the industry and how the industry work (Industry Value Chain) 
7.5 hours of training across 5 LIVE Sessions to give you more hands-on experience. LIVE sessions will help you get insights from your mentor's experience 
What you will get from the workshop
Upcoming Workshop
Contact Us for Upcoming Workshop
 
Day #3
Day #5
Day #5
Live Project Work (ME Excel Sheet Work)
11. Amalgamation Techniques for Market Sizing

12. Accuracy Measuring Techniques

13. Case Study on Market Sizing

 

Q&A Session
Live Project Work (ME Excel Sheet Work)
7. Pricing Analysis/ Secondary Data and Primary Data
8. Data Collection and Clearing
9. Market Size Calculation in Excel Sheet 
10. Market Forecasting Techniques 
Day #4
Live Project Work (ME Excel Sheet Work)
6. Market Sizing Approach 
  • Top-Down Approach (Methodology with Practical Case/ Example)
  • Bottom-Up Approach (Methodology with Practical Case / Example)
 
Day #1
Day #2
4. Market Size Estimation Methodology & Techniques 

Market Size Guestimation: Step by Step Approach

 

 

 
 
1. Introduction to Market Research and Market Size Estimation
2.Market Size Estimation for Strategic Decision Making
3. Scope Making for Market Size Estimation
5. Defining the Market
-TAM, SAM, SOM
 
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