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Students/ Fresher
Professionals / Entrepreneurs

Enhance you market research estimation skills and apply it practically in your business and job world.

Start your career as a fresher and get a job in an organization

Day #1
Day #2
4. Market Size Estimation Methodology & Techniques 

Market Size Guesstimation: Step by Step Approach

1. Introduction to Market Research and Market Size Estimation
2.Market Size Estimation for Strategic Decision Making
3. Scope Making for Market Size Estimation
5. Defining the Market
-TAM, SAM, SOM
 
Day #3
Live Project Work (ME Excel Sheet Work)
7. Pricing Analysis/ Secondary Data and Primary Data
8. Data Collection and Clearing
9. Market Size Calculation in Excel Sheet 
10. Market Forecasting Techniques: Time Series, Regression Analysis
Day #4
Live Project Work (ME Excel Sheet Work)
6. Market Sizing Approach 
  • Top-Down Approach (Methodology with Practical Case/ Example)
  • Bottom-Up Approach (Methodology with Practical Case / Example)
 
Day #5
Day #5
Live Project Work (ME Excel Sheet Work)
11. Amalgamation Techniques for Market Sizing

12. Accuracy Measuring Techniques

13. Case Study on Market Sizing

 

Q&A Session

Career Scope Discussion 

Rs. 20,000 worth BONUS content for FREE which will provide you with plenty of material to become a market researcher/analyst

WORKSHOP CURRICULUM

Who is this workshop for

Meet the Training Director / Mentor Mr. Mirdul Amin Sarkar

The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.

Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author,  Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.

He has featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.

He is doing his Doctoral Research (PhD) in the Strategy Area. By education he is EMP from IIT Delhi, B.Tech from JNTU, PGDC from CBIP and an MBA from UPES, Dehradun.

 

To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.

His book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.

 Certificate
Full Course Materials
LIVE Mentor
Live Project Work
Market Size Estimation Workshop
Market Research Academy (MRA)-the training division of Market Research Universe (MRU) offers India’s first practical and live project oriented Market Estimation / Market Size Estimation / Market Engineering online workshop with lifetime Q&A support. Enroll in the top practical and live project oriented workshop at affordable prices. We help students to start their career in the booming and in-demand market research industry. Market Research Academy (MRA) prepares the student for the industry by giving them knowledge of several research techniques, and strategies of professional market research.
 

Understanding market size is a critical component of any strategic initiative, and can help you prevent costly mistakes. Yet reliable market size estimates can be difficult to come by, especially when looking at niche product categories or using specific market definitions tailored to your business goals. This task can be particularly challenging for industrial or B2B markets, where statistically significant consumer surveys or direct measurement (e.g., retail scanner data) is impossible. However, a number of techniques exist to develop an accurate picture of the market to support growth initiatives.

Incorrect guidance on the market size can result in missed opportunities, if market potential is underestimated—or excessive losses, if demand is overestimated—so investing the time and resources to obtain reliable data is critical to the success of any business.

Certification of Completion which can be used  in your CV/Resume
Priority access to all workshops and webinars by Market Research Universe to get you update with the latest trends of market research
Opportunity to work in live market estimation project (1 full project)
Opportunity to get familirized with the industry and how the industry work (Industry Value Chain) 
7.5 hours of training across 5 LIVE Sessions to give you more hands-on experience. LIVE sessions will help you get insights from your mentor's experience 
WHAT YOU WILL GET FROM THE WORKSHOP
18,000/-      15000/- Limited period offer!
UPCOMING WORKSHOP
Contact Us for Upcoming Workshop
 

As Featured in

ME Excel Sheet for your future reference 

Recognition and Citation of the Book

It's our pride to inform that the book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" got cited and enlisted as one of the Text Book at INSTITUTE OF AERONAUTICAL ENGINEERING (IARE) College for the MBA Elective Course: Entrepreneurial Finance and Marketing.

Testimonials

Additionally, the book guides you through the market sizing methodology, survey research, consumer behavior study, business development strategy in market research industry, etc.  The complementary online training program on Entrepreneurship in Independent Market Research & Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry.

OUR FLAGSHIP PROGRAMMES

India’s first practical and live project oriented Market Estimation / Market Size Estimation / Market Engineering online Course and Workshop with lifetime Q&A support offerd by Market Research Universe.
Contact: +91-9811025630 / 9871387806

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