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Recognition and Citation of the Book

Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author,  Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.


He is doing his PhD in Strategy area. By education he is a MDP from IIT Delhi, PGDC from CBIP, MBA from UPES, B.Tech from JNTU. 

To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.

Additionally, the book guides you through the market sizing methodology, survey research, consumer behavior study, business development strategy in market research industry, etc.  The complementary online training program on Entrepreneurship in Independent Market Research & Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry.
About the Book

The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.

As Featured in

It's our pride to inform that the book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" got cited and enlisted as one of the Text Book at INSTITUTE OF AERONAUTICAL ENGINEERING (IARE) College for the MBA Elective Course: Entrepreneurial Finance and Marketing.

His book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.

Training Director / Mentor's Profile: 


Freshers who wanted to learn from the scratch of startup idea creation, sustainability strategy and go-to-market, can opt for the programme. 

Professionals who is not happy with your present job and wanted to start their career in market research and simultaneously manage both the present job and entrepreneurship / solopreneurship  as a initial part-time work for an extra income source.

Module 1: Introduction to Market Research, Why Market Research

Module 2: Market Segmentation Making / Research Scope 

Module 3: Market Research Design

Module 4: Research Methodology: Secondary Research, Primary Research, Quantitative Research, Qualitative Research

Module 5: Desk Research/ Online Research and methodology 

Module 6: Competitive Analysis, Company Profiling 

Module 7: Market Sizing & Forecasting 

Module 8: Report Writing, Report Description Writing, Report Sample, Research Proposal Making

Module 9: Industry Insights Writing, Industy Value Chain Analysis 

Module 10: Familiarization with Market Research Industry and Departmental Operation

Any Query! Why not let us help?

Speak to us: (India)-981-102-5630

Our Book on Market Research is Available Now! Order Your Copy

Quick Apply Process

Who Can Apply for the Program

Let's understand the EMRCP programme and

it's standard co-working process 

Curriculum : EMRCP Programme

Market Research Academy (MRA) believes in Learning by Practically Doing! So, students are given live projects related to each module in the syllabus.

Apply for the EMRCP Program

Know your market size, market segmentations, competitors product strategy and customer base before you start your own firm 

Aspiring Entrepreneurs / Solopreneurs
Solopreneurship / Independent Professional / Freelancer

Candidate can start their own market research & consulting agency/ partnership with Market Research Universe (MRU). For this case MRU’s industry experts and operational training team will give Business Sustainability Training (BST) to all the aspiring entrepreneurs to run their business successfully in this competitive market.

Part time freelancers/ full time freelancers / independent working professional who has some financial liabilities and not able to quit their present job but they want to start their career in market research and simultaneously manage both the present job and solopreneurship part-time work for extra income source.


Eligibility Criteria

Applicants having four-year Bachelor's Degree (Engineering), three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree from the discipline (Engineering/ Science/ Commerce/ Management) can apply for the fellowship programme. 

Applicants having a Post Graduate/Master’s Degree/equivalent qualification in the field of management/ engineering/ science/ commerce. Exposure and understanding of Research Methodology, Report Writing, Presentation, Data Collection Techniques, Marketing shall be an added advantage.

Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed above are also eligible to apply for the programme.

Duration of the Pragramme

Every students goes through our comprehensive 2 months EMRCP training program that deals in market research operational (including research methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, Industry value chain knowledge), marketing,client consultation, sales, business sustainable, leadership & entrepreneurial training.  


After successfully completion of the training programme, candidate can start her/his startup company independently / partnering wit MRU as a market research publishing company. MRU team will be providing fully support to kickstart your market research and consulting startup partnering with MRU / OR independent operation with marketing support.   


Market Research Universe (MRU) is the pioneer organization providing the Entrepreneurship in Market Research & Consulting Programme (EMRCP).  Candidate who want to start her/his own Market Research & Consulting Agency under the guidance of industry experts, founders and directors; can opt for this programme. You can literally kickstart your own Market Research & Consulting Startup Company without leaving your full time 9-5 job ! 


Our expert trainers/ founders / directors will give you the state-of-the-art training and after that you can start your entrepreneurial / solopreneurial journey with us (Partnership Model) / fully independently.   



Entrepreneurship in Market Research & Consulting Programme (EMRCP)

•How COVID-19 pandemic will act as a catalyst for Entrepreneurship in Independent Market Research?

•How the market research industry is going to online on post covid-19 pandemic world?

•How covid-19 is likely to give independent professionalism/ freelancing a major growth spurt?

•What will be the impact of COVID-19 in market research industry?

•What will be the post COVID-19 pandemic trends and future prospects of market research industry?

Career Perspectives: 

•How to become an independent market researcher

•How to do Market Sizing / Market Estimation & Forecasting

•Market Research Methodology, Competitive Abalysis

•Marketing strategies in MR industry

•Business development strategy in MR industry

•Entrepreneurship in Market Research Industry...& many more.


Business Owners & Entrepreneurs


-Are you the one who is always wanted to start your own business / startup ?

- Are you the one who is not happy with your present 9-5 job, and planning to start your own business/ startup? 

-Are you the one who is passionate about market research work and wanted to start your own MR & Consulting startup simultaneously managing both the present job role and entrepreneurship / solopreneurship work for extra income source / securing your future? 

-Are you the one who is ready to start your side hustling towards securing your future? 


due to some financial liabilities / improper industry value chain understanding / lack of business sustainability experience; you are not able to start that! 

Well, then you have came to the right place!

Let us help you by giving the right solution for you…




Module 1: Marketing & Sales

Module 2: Digital Marketing / Content Marketing / Social Markating / Email Marketing, etc.

Module 3: Lead Generation

Module 4: How to make sales pitch

Module 5: Domino effect

Module 6: How to findout potential clients

Module 7: How to bring credibility

Module 8: Negotiations: How far can you go to close leads

Module 9: Case Study: ex. Carbonizations 

Module 10: How can you tackle clients and their objections?


Marketing &


Module 1: Introduction: Entrepreneurship & Startup 

Module 2: Creativity, Innovation and Design Thinking for Startups 

Module 3: Identifying and Analyzing  Business Opportunities

Module 4: Business Model and Business Plan

Module 5: Support for Entrepreneurship

Module 6: Go-to-Market