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The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.

His book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.

Additionally, the book guides you through the market sizing methodology, survey research, consumer behavior study, business development strategy in market research industry, etc.  The complementary online training program on Entrepreneurship in Independent Market Research & Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry.

Training Director / Mentor's Profile: 

Market Size Estimation
  • Top-Down
  • Bottom-Up Approach 
Research Methodology:
  • Secondary Research
  • Primary Research
Research Designing,
 Research Proposal Making
Report Writing I Data Presentation

SKILLS YOU WILL LEARN

About the Book

Eligibility Criteria

Applicants having four-year Bachelor's Degree (Engineering), three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree from the discipline (Engineering/ Science/ Commerce/ Management) can apply for the fellowship programme. 

Final-year graduate students are invited to participate in the esteemed fellowship program as well. 

Applicants having a Post Graduate/Master’s Degree/equivalent qualification in the field of management/ engineering/ science/ commerce. Exposure and understanding of Research Methodology, Report Writing, Presentation, Data Collection Techniques, Marketing shall be an added advantage.

Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed above are also eligible to apply for the programme.

Admission Criteria

 Telephone interviews of eligible candidates.

 

Fees

The various fees charged by the Institute from FPMR candidates are:

 

1.

Fee to be paid along with the acceptance of admission offer

         

  Rs. 55,000. 

 

2.

 

Fee Waived Off / Scholarship Offer

Scholarship Offer 1:

Rs. 30,000 

Scholarship Offer 2:

Rs. 20,000 

 

3.

 

Pay the Course / Training Fee online

 
4.
 
Pay the Course / Training Fee in two installments
 
 

 

Online Application Process for the FPMR Programme :

OUR FLAGSHIP PROGRAMMES

Marketing Research I Consumer Research
Competitive Analysis
  • Company Profiling
  • PESTEL, SWOT, PORTERS 5 FORCES, etc. 
Desk Research I Online Research
Market Segmentation I Sampling I Questionnaire Designing I Survey Research

Duration of the Pragramme

Every students goes through our comprehensive 1.5 to 2 months (Only Weekend Sessions) market research practical training program that deals in research methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, Industry value chain knowledge, people skills and more. 

After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe (**Note: This step (Internship) is not compulsory for experience professionals). Candidate have to report directly to the Research Manager during the on-job Internship. Hence, an experience certificate will be provided to the candidate profiling as a Research Associate/ Analyst. 

 

Market Research Universe (MRU) is the pioneer organization providing the Fellow Programme in Market Research.  MRU offers its students

the best practical, live project oriented, internship and job ready market research fellow program with 100% placement assistance. After completion of the FPMR programme they feel quite confident to join any top market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Market Researcher after successfully completion of the FPMR programme. 

 

Candidate who is passionate about market research and want to start a high ticket freelancing  career / independent researching in the market research & consulting industry or want to start their own market research agency under the guidance of industry experts; can also opt for this FPMR program.

Fellow Program in Market Research & Data Analysis

Business Owners & Entrepreneurs

Know your market size, market segmentations, competitors product strategy and customer base before you start your own firm 

Aspiring Entrepreneurs
Independent Professional / Freelancer

Candidate can start their own market research & consulting agency/ partnership with Market Research Universe (MRU). For this case MRU’s industry experts and operational training team will give Business Sustainability Training (BST) to all the aspiring entrepreneurs to run their business successfully in this competitive market.

Part time freelancers/ full time freelancers / independent working professional who has some financial liabilities and not able to quit their present job but they want to start their career in market research and simultaneously manage both the present job and freelancing part-time work for extra income source.

TESTIMONIALS

Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author,  Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.

He has featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.

He is doing his PhD in Strategy area. By education he is a MDP from IIT Delhi, PGDC from CBIP, MBA from UPES, B.Tech from JNTU. 

To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.

Apply for the FPMR Program

Internship Opportunity and Experiance Letter

Step-4

After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe. Candidate have to report directly to the Research Manager during the Internship. 

Training

Step-3

Every students goes through our comprehensive 1.5 to 2 months market research practical training program that deals in research methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, people skills and more. 

MRU's 5 Step Solution to Become a Pro Market Researcher

Step-2

Selection

They are screened for academic/industry credentials and most importantly their passion for market research & consulting work

Step-1

Admission

We invite freshers/professionals for the applications of every new batch

Any Query! Why not let us help?

Speak to us: +91-981-102-5630

Students & Jobseekers
Professionals

Freshers can apply for the programme. Final Year Graduate/ Masters students can also apply for the FPMR programme. 

Enhance your market research skills and  get a job in market research consulting company with a smart salary hike or join us as an independentand researcher

Module 1: Introduction to Market(ing) Research, Why Market Research

Module 2: Market Segmentation Making / Research Scope 

Module 3: Market Research Design / Marketing Research Designing

Module 4: Research Methodology: Secondary Research, Primary Research (Questionnaire Designing, CATI, CAWI, Focus Group Discussion, In-depth Interview,etc.), Quantitative Research (Data Analytics through SPSS Tool), Qualitative Research (Focus Group Discussion, In-depth Interview, etc.)

Module 5: Desk Research/ Online Research and methodology 

Module 6: Competitive Analysis, Company Profiling 

Module 7: Market Sizing & Forecasting: Market Size Estimation with Top-Down and Bottom-Up Approach

Module 8: Consumer Research, Survey Research

Module 9: Report Writing, Report Description Writing, Report Sample, Research Proposal Making

Module 10: Industry Insights Writing, Industy Value Chain Analysis 

Module 11: Familiarization with Market(ing) Research Industry and Departmental Operation

Module 12: Career Scope in Market Research Industry and Job Preparation/ Mock Interviews/ Resume Building, etc. 

Who Can Apply for the Program

Curriculum : Market Research Training Programme

Market Research Academy (MRA) believes in Learning by Practically Doing! So, students are given live projects related to each module in the syllabus.

OUTCOME OF THE PROGRAM

Market Research Universe (MRU) offers its students the best practical, live project and internship oriented and job ready market research fellow program with 100% placement assistance. After completion of the FPMR programme they feel quite confident to join any top market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Market Researcher after successfully completion of the FPMR programme. 

Quick Apply Process

Deployment / Placement and Work Opportunity
On Job Internship
Experience Certificate
Course Completion Certificate
Trained Market Researcher

Step-5

After successfully completion of the Internship, candidate can start his/her market research professional journey by below mentioned options-

 

Job Option 1: Candidate can join any top market research company (100% Placement assistance will be provided)  

 

Job Option 2: Candidate can join us (Market Research Universe and Our Partering Market Research Publishing Company as an Independent Market Researcher/ Freelance Market Researcher.

Our Book on Market Research is Available Now! Order Your Copy

**Note: This step (Internship) is not compulsory for experience professionals.

REVIEW GENERATING SESSION

Sections (A, B, C, D, E) Covered in the Program

Our Alumni In Top Companies

Data Analytics Tools:
EXCEL, SPSS, NVIVO

Recognition and Citation of the Book

It's our pride to inform that the book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" got cited and enlisted as one of the Text Book at INSTITUTE OF AERONAUTICAL ENGINEERING (IARE) College for the MBA Elective Course: Entrepreneurial Finance and Marketing.

MARKET RESEARCH COURSE I MARKET RESEARCH TRAINING

As Featured in

Data Visualization Tools: Tableau, Power BI

Tools You will Learn

Some of our Alumnus and their FPMR Candidate Profile & Certificate

•How COVID-19 pandemic will act as a catalyst for Entrepreneurship in Independent Market Research?

•How the market research industry is going to online on post covid-19 pandemic world?

•How covid-19 is likely to give independent professionalism/ freelancing a major growth spurt?

•What will be the impact of COVID-19 in market research industry?

•What will be the post COVID-19 pandemic trends and future prospects of market research industry?

Career Perspectives: 

•How to become an independent market researcher

•How to do Market Sizing / Market Estimation & Forecasting

•Market Research Methodology, Competitive Abalysis

•Marketing strategies in MR industry

•Business development strategy in MR industry

•Entrepreneurship in Market Research Industry...& many more.

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