Module 1: Introduction to Market(ing) Research, Why Market Research
Module 2: Market Segmentation Making / Research Scope
Module 3: Market Research Design / Marketing Research Designing
Module 4: Research Methodology: Secondary Research, Primary Research (Questionnaire Designing, CATI, CAWI, Focus Group Discussion, In-depth Interview,etc.), Quantitative Research (Data Analytics through SPSS Tool), Qualitative Research (Focus Group Discussion, In-depth Interview, etc.)
Module 5: Desk Research/ Online Research and methodology
Module 6: Competitive Analysis, Company Profiling
Module 7: Market Sizing & Forecasting: Market Size Estimation with Top-Down and Bottom-Up Approach.
Module 8: Consumer Research, Survey Research
Module 9: Report Writing, Report Description Writing, Report Sample, Research Proposal Making
Module 10: Industry Insights Writing, Industy Value Chain Analysis
Module 11: Familiarization with Market(ing) Research Industry and Departmental Operation
Module 12: Career Scope in Market Research Industry and Job Preparation/ Mock Interviews/ Resume Building, etc.
Apply for the FPMR Program
Curriculum : Market Research Training Programme
Market Research Academy (MRA) believes in Learning by Practically Doing! So, students are given live projects related to each module in the syllabus.
Internship Opportunity and Experiance Letter
Step-4
After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe. Candidate have to report directly to the Research Manager during the Internship.
MRU's 5 Step Solution to Become a Pro Market Researcher
Step-1
Admission
We invite freshers/professionals for the applications of every new batch
Training
Step-3
Every students goes through our comprehensive 1.5 to 2 months market research practical training program that deals in research methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, people skills and more.
Step-2
Selection
They are screened for academic/industry credentials and most importantly their passion for market research & consulting work
On Job Internship
Experience Certificate
Course Completion Certificate
Trained Market Researcher
OUTCOME OF THE PROGRAM
Market Research Universe (MRU) offers its students the best practical, live project and internship oriented and job ready market research fellow program with 100% placement assistance. After completion of the FPMR programme they feel quite confident to join any top market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Market Researcher after successfully completion of the FPMR programme.
Training Director / Mentor's Profile:
Step-5
After successfully completion of the Internship, candidate can start his/her market research professional journey by below mentioned options-
Job Option 1: Candidate can join any top market research company (100% Placement assistance will be provided)
Job Option 2: Candidate can join us (Market Research Universe and Our Partering Market Research Publishing Company as an Independent Market Researcher/ Freelance Market Researcher.
Our Book on Market Research is Available Now! Order Your Copy
Any Query! Why not let us help?
Speak to us: +91-981-102-5630
Deployment / Placement and Work Opportunity
Students & Jobseekers
Professionals
Freshers can apply for the programme. Final Year Graduate/ Masters students can also apply for the FPMR programme.
Enhance your market research skills and get a job in market research consulting company with a smart salary hike or join us as an independentand researcher
Quick Apply Process
Who Can Apply for the Program
Know your market size, market segmentations, competitors product strategy and customer base before you start your own firm
Aspiring Entrepreneurs
Independent Professional / Freelancer
Candidate can start their own market research & consulting agency/ partnership with Market Research Universe (MRU). For this case MRU’s industry experts and operational training team will give Business Sustainability Training (BST) to all the aspiring entrepreneurs to run their business successfully in this competitive market.
Part time freelancers/ full time freelancers / independent working professional who has some financial liabilities and not able to quit their present job but they want to start their career in market research and simultaneously manage both the present job and freelancing part-time work for extra income source.
SKILLS YOU WILL LEARN
Business Owners & Entrepreneurs
TESTIMONIALS
Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author, Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.
He has featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.
He is doing his PhD in Strategy area. By education he is a MDP from IIT Delhi, PGDC from CBIP, MBA from UPES, B.Tech from JNTU.
To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.
Data Visualization Tools: Tableau, Power BI
Data Analytics Tools:
EXCEL, SPSS, NVIVO
•How COVID-19 pandemic will act as a catalyst for Entrepreneurship in Independent Market Research?
•How the market research industry is going to online on post covid-19 pandemic world?
•How covid-19 is likely to give independent professionalism/ freelancing a major growth spurt?
•What will be the impact of COVID-19 in market research industry?
•What will be the post COVID-19 pandemic trends and future prospects of market research industry?
Career Perspectives:
•How to become an independent market researcher
•How to do Market Sizing / Market Estimation & Forecasting
•Market Research Methodology, Competitive Abalysis
•Marketing strategies in MR industry
•Business development strategy in MR industry
•Entrepreneurship in Market Research Industry...& many more.
TOOLS YOU WILL LEARN
Some of our Alumnus and their FPMR Candidate Profile & Certificate
Desk Research I Online Research
Market Segmentation I Sampling I Questionnaire Designing I Survey Research
Duration of the Pragramme
Every students goes through our comprehensive 1.5 to 2 months (Only Weekend Sessions) market research practical training program that deals in research methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, Industry value chain knowledge, people skills and more.
After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe (**Note: This step (Internship) is not compulsory for experience professionals). Candidate have to report directly to the Research Manager during the on-job Internship. Hence, an experience certificate will be provided to the candidate profiling as a Research Associate/ Analyst.
Unlock your potential with the Market Research Analyst Course with certification and 100% placement assistance from Market Research Universe (MRU). As a leader in the field, MRU's Fellow Programme in Market Research (FPMR) is a comprehensive Market Research Course that provides hands-on, practical training to prepare you for a successful career.
This Marketing Research Analyst Course equips you with the latest industry tools and techniques, making you highly competitive in the job market. Whether you aim to become a certified Market Research Analyst, start a high-ticket freelancing career, or establish your own market research agency, the FPMR program has you covered.
Upon completing the Market Research Course, you'll be ready to join top companies with our 100% placement assistance or launch your own independent career in market research.
If you're passionate about market research, this Marketing Research Course is your gateway to success. Enroll today to secure your future!
Fellow Program in Market Research & Data Analysis
Market Size Estimation
- Top-Down
- Bottom-Up Approach
Research Methodology
-
Secondary Research
-
Primary Research
Research Designing,
Research Proposal Making
Report Writing I Data Presentation
Marketing Research I Consumer Research
Competitive Analysis
- Company Profiling
- PESTEL, SWOT, PORTERS 5 FORCES, etc.
The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.
His book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.
Additionally, the book guides you through the market sizing methodology, survey research, consumer behavior study, business development strategy in market research industry, etc. The complementary online training program on Entrepreneurship in Independent Market Research & Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry.
About the Book
Eligibility Criteria
Applicants having four-year Bachelor's Degree (Engineering), three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree from the discipline (Engineering/ Science/ Commerce/ Management) can apply for the fellowship programme.
Final-year graduate students are invited to participate in the esteemed fellowship program as well.
Applicants having a Post Graduate/Master’s Degree/equivalent qualification in the field of management/ engineering/ science/ commerce. Exposure and understanding of Research Methodology, Report Writing, Presentation, Data Collection Techniques, Marketing shall be an added advantage.
Foreign Nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed above are also eligible to apply for the programme.
Admission Criteria
Telephone interviews of eligible candidates.
Fees
The various fees charged by the Institute from FPMR candidates are:
| 1. |
Fee to be paid along with the acceptance of admission offer |
Rs. 55,000.
|
| 2. |
Fee Waived Off / Scholarship Offer |
Scholarship Offer 1: Rs. 30,000 Scholarship Offer 2: Rs. 25,000 |
|
3. |
Pay the Course / Training Fee online |
|
|
4.
|
Pay the Course / Training Fee in two installments
|
Online Application Process for the FPMR Programme
OUR FLAGSHIP PROGRAMMES
**Note: This step (Internship) is not compulsory for experience professionals.
REVIEW GENERATING SESSION
Our Alumni In Top Companies
AS FEATURED IN
Recognition and Citation of the Book
It's our pride to inform that the book-'Entrepreneurship in Independent Market Research & Strategic Digital Marketing" got cited and enlisted as one of the Text Book at INSTITUTE OF AERONAUTICAL ENGINEERING (IARE) College for the MBA Elective Course: Entrepreneurial Finance and Marketing.
MARKET RESEARCH COURSE I MARKET RESEARCH TRAINING
Sections (A, B, C, D, E) Covered in the Program
Market Research Analyst Course with On-Job Experience, Certification and 100% Placement Assistance from Market Research Academy, the training division of Market Research Universe (MRU)