Consumer Research Techniques
Focus Group Discussion
Consumer Behaviour Research
Customer Centric Product Innovation and Product Development
Target Market / Potential Customer Research
B2B Market Research (Secondary & Primary Research)
Market Segmentation / Sampling / Survey Research
Duration of the Pragramme
Every students goes through our comprehensive 2 months market research practical training program that deals in B2C and B2B Market Research- consumer behaviour research, phycological research, methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, Industry value chain knowledge, people skills and more.
After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe. Candidate have to report directly to the Research Manager during the on-job Internship. Hence, an experience certificate will be provided to the candidate profiling as a Research Associate/ Analyst.
Market Research Universe (MRU) is the pioneer organization providing the Fellow Programme in Consumer Research (FPCR)- Strategic Consumer Research for Innovation & Product Development. MRU offers its students
the best practical, live project oriented, internship and job ready consumer research fellow program with 100% placement assistance. After completion of the FPCR programme they feel quite confident to join any top marketing research / market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Marketing Researcher / Market Researcher after successfully completion of the FPCR programme.
Candidate who is passionate about marketing research / market research and want to start a high ticket freelancing career / independent researching in the marketing research / digital marketing / market research & consulting industry or want to start their own market research agency / startup company under the guidance of industry experts; can also opt for this FPCR program.
Fellow Programme in Consumer Research (FPCR)
Know your market size, market segmentations, competitors product strategy and customer base before you start your own firm
Independent Professional / Freelancer
Candidate can start their own market research & consulting agency/ partnership with Market Research Universe (MRU). For this case MRU’s industry experts and operational training team will give Business Sustainability Training (BST) to all the aspiring entrepreneurs to run their business successfully in this competitive market.
Part time freelancers/ full time freelancers / independent working professional who has some financial liabilities and not able to quit their present job but they want to start their career in market research and simultaneously manage both the present job and freelancing part-time work for extra income source.
Module 1: Introduction: Consumer Research
Module 2: Balancing strategic and tactical aspects of business
Module 3: Mining the existing data points by Ise of technology
Module 4: Analysing target markets and competition
Module 5: Mapping potential gaps in consumer buying process
Module 6: Conducting Focus Group Discussion with internal and external stakeholders
Module 7: Scanning and fixing all consumer touchpoints
Module 8: Integrating product / service attribute to consumer needs- An after sales approach
Module 9: Capturing Consumer feedback and improvising on the underlying essence
Part 01: Marketing Research
Part 02: B2B Market Research
Strategic Consumer Research for Innovation & Product Development
The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.
The book is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.
Meet the Book Author and Founder of Market Research Universe
Apply for the FPCR Program
Our Book on Market Research is Available Now! Order Your Copy
Market Research Universe (MRU) offers its students the best practical, live project and internship oriented and job ready market research fellow program with 100% placement assistance. After completion of the FPCR programme they feel quite confident to join any top marketing / market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Market Researcher after successfully completion of the FPCR programme.
Skills You will Learn
About the Book
Applicants having four-year Bachelor's Degree (Engineering), three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree from the discipline (Engineering/ Science/ Commerce/ Management) can apply for the fellowship programme.
Applicants having a Post Graduate/Master’s Degree/equivalent qualification in the field of management/ engineering/ science/ commerce. Exposure and understanding of Research Methodology, Report Writing, Presentation, Data Collection Techniques, Marketing shall be an added advantage.
Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed above are also eligible to apply for the programme.
Stage 1: Telephone interviews of eligible candidates.
Stage 2: The Shortlisted candidates appear for MRU’s FPMR Written Test.
FPMR Written Test
The Written Test will examine the candidate's analytical skills and writing skills.
The various fees charged by the Institute from FPMR candidates are:
|1.||Fee to be paid along with completed FPMR application form||Rs. 100.00|
Fee to be paid along with the acceptance of admission offer
Online Application Process for the FPCR Programme :
Step 1: General Information Form (Website Form)Step 2: Detailed Information Form (Google Form) : Including CV uploading
OUR FLAGSHIP PROGRAM
Internship Opportunity and Experiance Letter
After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe. Candidate have to report directly to the Research Manager during the Internship.
Every students goes through our comprehensive 2 months consumer research practical training program that deals in B2C and B2B Market Research methodology, Consumer Behaviour Research, Phycological Research skills and more.
They are screened for academic/industry credentials and most importantly their passion for market research & consulting work
MRU's 5 Step Solution to Become a Pro Consumer Researcher
We invite freshers/professionals for the applications of every new batch
Students & Jobseekers
Freshers can apply for the programme. Final Year Graduate/ Masters students can also apply for the FPCR programme.
Enhance your market research skills and get a job in market research consulting company with a smart salary hike or join us as an independentand researcher
Module 1: Introduction to Market Research, Why Market Research
Module 2: Market Segmentation Making / Research Scope
Module 3: Market Research Design
Module 4: Research Methodology: Secondary Research, Primary Research, Quantitative Research, Qualitative Research
Module 5: Desk Research/ Online Research and methodology
Module 6: Competitive Analysis, Company Profiling
Module 7: Market Sizing & Forecasting
Module 8: Report Writing, Report Description Writing, Report Sample, Research Proposal Making
Module 9: Industry Insights Writing, Industy Value Chain Analysis
Who Can Apply for the Program
Curriculum : FPCR Programme
Market Research Academy (MRA) believes in Learning by Practically Doing! So, students are given live projects related to each module in the syllabus.
On Job Internship
FPCR Completion Certificate
Certified Professional Market Researcher
Outcome of the Programme
After successfully completion of the Internship, candidate can start his/her market research professional journey by below mentioned options-
Job Option 1: Candidate can join any top marketing / market research company (100% Placement assistance will be provided)
Job Option 2: Candidate can join us (Market Research Universe and Our Partering Market Research Publishing Company as an Independent Market Researcher/ Freelance Market Researcher.
Deployment / Placement and Work Opportunity
Any Query! Why not let us help?
Speak to us: (India)-981-102-5630
Quick Apply Process
Business Owners & Entrepreneurs
Meet Our Trainers cum Industry Experts
Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author, Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.
He is featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.
He is doing his PhD in Strategy area. By education he is a MDP from IIT Delhi, PGDC from CBIP, MBA from UPES, B.Tech from JNTU.
To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.
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