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The Book Reveals
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Consumer Research Techniques
Focus Group Discussion
Consumer Behaviour Research
Customer Centric Product Innovation and Product Development
Target Market / Potential Customer Research
Competitive Analysis
B2B Market Research (Secondary & Primary Research)
Market Segmentation / Sampling / Survey Research

Duration of the Pragramme

Every students goes through our comprehensive 2 months market research practical training program that deals in B2C and B2B Market Research- consumer behaviour research, phycological research, methodology, market sizing, primary & secondary research, market analysis, research scope/ market segmentation making, report writing, competitive analysis, company profiling, Industry value chain knowledge, people skills and more. 

After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe. Candidate have to report directly to the Research Manager during the on-job Internship. Hence, an experience certificate will be provided to the candidate profiling as a Research Associate/ Analyst. 

 

Market Research Universe (MRU) is the pioneer organization providing the Fellow Programme in Consumer Research (FPCR)- Strategic Consumer Research for Innovation & Product Development.  MRU offers its students

the best practical, live project oriented, internship and job ready consumer research fellow program with 100% placement assistance. After completion of the FPCR programme they feel quite confident to join any top marketing research / market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Marketing Researcher / Market Researcher after successfully completion of the FPCR programme. 

 

Candidate who is passionate about marketing research / market research and want to start a high ticket freelancing  career / independent researching in the marketing research / digital marketing / market research & consulting industry or want to start their own market research agency / startup company under the guidance of industry experts; can also opt for this FPCR program.

Fellow Programme in Consumer Research (FPCR)

Know your market size, market segmentations, competitors product strategy and customer base before you start your own firm 

Aspiring Entrepreneurs
Independent Professional / Freelancer

Candidate can start their own market research & consulting agency/ partnership with Market Research Universe (MRU). For this case MRU’s industry experts and operational training team will give Business Sustainability Training (BST) to all the aspiring entrepreneurs to run their business successfully in this competitive market.

Part time freelancers/ full time freelancers / independent working professional who has some financial liabilities and not able to quit their present job but they want to start their career in market research and simultaneously manage both the present job and freelancing part-time work for extra income source.

Module 1: Introduction: Consumer Research

Module 2: Balancing strategic and tactical aspects of business

Module 3: Mining the existing data points by Ise of technology

Module 4: Analysing target markets and competition 

Module 5: Mapping potential gaps in consumer buying process 

Module 6: Conducting Focus Group Discussion with internal and external stakeholders 

Module 7: Scanning and fixing all consumer touchpoints 

Module 8: Integrating product / service attribute to consumer needs- An after sales approach 

Module 9: Capturing Consumer feedback and improvising on the underlying essence 

Part 01: Marketing Research

Part 02: B2B Market Research

25,000/-

Strategic Consumer Research for Innovation & Product Development

The book will not only guide you through the market research methodology but also give you the-state-of-the-art strategy in digital marketing, independent market research & entrepreneurship in market research industry.

The book is a fountain of knowledge, packed out with all the information you need to start your independent market research and strategic digital marketing journey.

Meet the Book Author and Founder of Market Research Universe

Apply for the FPCR Program

Our Book on Market Research is Available Now! Order Your Copy

Market Research Universe (MRU) offers its students the best practical, live project and internship oriented and job ready market research fellow program with 100% placement assistance. After completion of the FPCR programme they feel quite confident to join any top marketing / market research company (100% placement assistance will be provided) or, candidate can join us as an Independent Market Researcher after successfully completion of the FPCR programme. 

Skills You will Learn

About the Book

 

Eligibility Criteria

Applicants having four-year Bachelor's Degree (Engineering), three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent. The Bachelor’s degree from the discipline (Engineering/ Science/ Commerce/ Management) can apply for the fellowship programme. 

Applicants having a Post Graduate/Master’s Degree/equivalent qualification in the field of management/ engineering/ science/ commerce. Exposure and understanding of Research Methodology, Report Writing, Presentation, Data Collection Techniques, Marketing shall be an added advantage.

Foreign nationals and NRIs with non-Indian degrees that are considered equivalent (by UGC/AIU/AICTE) to the qualifications listed above are also eligible to apply for the programme.

Admission Criteria

Stage 1: Telephone interviews of eligible candidates.

Stage 2: The Shortlisted candidates appear for MRU’s FPMR Written Test.

FPMR Written Test

The Written Test will examine the candidate's analytical skills and writing skills. 

 

Fees

The various fees charged by the Institute from FPMR candidates are:

 

1.  Fee to be paid along with completed FPMR application form Rs. 100.00
2.

Fee to be paid along with the acceptance of admission offer

Rs. 35,000.  

 

Online Application Process for the FPCR Programme :

Step 1: General Information Form (Website Form)Step 2: Detailed Information Form (Google Form) : Including CV uploading

Additionally, the book guides you through the market sizing methodology, survey research, consumer behavior study, business development strategy in market research industry, etc.  The complementary online training program on Entrepreneurship in Independent Market Research & Strategic Digital Marketing will help you to grasp the key concepts and provide you with the skills required to excel in the market research industry.

OUR FLAGSHIP PROGRAM

Internship Opportunity and Experiance Letter

Step-4

After successfully completion of the training programme, candidate will get opportunity to join as a Market Research Associate Intern for 1 OR 2 OR 3 months at Market Research Universe. Candidate have to report directly to the Research Manager during the Internship. 

Training

Step-3

Every students goes through our comprehensive 2 months consumer research practical training program that deals in B2C and B2B Market Research methodology, Consumer Behaviour Research, Phycological Research skills and more. 

Step-2

Selection

They are screened for academic/industry credentials and most importantly their passion for market research & consulting work

MRU's 5 Step Solution to Become a Pro Consumer Researcher

Step-1

Admission

We invite freshers/professionals for the applications of every new batch

Students & Jobseekers
Professionals

Freshers can apply for the programme. Final Year Graduate/ Masters students can also apply for the FPCR programme. 

Enhance your market research skills and  get a job in market research consulting company with a smart salary hike or join us as an independentand researcher

Module 1: Introduction to Market Research, Why Market Research

Module 2: Market Segmentation Making / Research Scope 

Module 3: Market Research Design

Module 4: Research Methodology: Secondary Research, Primary Research, Quantitative Research, Qualitative Research

Module 5: Desk Research/ Online Research and methodology 

Module 6: Competitive Analysis, Company Profiling 

Module 7: Market Sizing & Forecasting 

Module 8: Report Writing, Report Description Writing, Report Sample, Research Proposal Making

Module 9: Industry Insights Writing, Industy Value Chain Analysis

Who Can Apply for the Program

Curriculum : FPCR Programme

Market Research Academy (MRA) believes in Learning by Practically Doing! So, students are given live projects related to each module in the syllabus.
On Job Internship
Experience Certificate
FPCR Completion Certificate
Certified Professional Market Researcher

Outcome of the Programme

Step-5

After successfully completion of the Internship, candidate can start his/her market research professional journey by below mentioned options-

 

Job Option 1: Candidate can join any top marketing / market research company (100% Placement assistance will be provided)  

 

Job Option 2: Candidate can join us (Market Research Universe and Our Partering Market Research Publishing Company as an Independent Market Researcher/ Freelance Market Researcher.

Deployment / Placement and Work Opportunity

Any Query! Why not let us help?

Speak to us: (India)-981-102-5630

Quick Apply Process

Business Owners & Entrepreneurs

Quick Apply

Meet Our Trainers cum Industry Experts

•How COVID-19 pandemic will act as a catalyst for Entrepreneurship in Independent Market Research?

•How the market research industry is going to online on post covid-19 pandemic world?

•How covid-19 is likely to give independent professionalism/ freelancing a major growth spurt?

•What will be the impact of COVID-19 in market research industry?

•What will be the post COVID-19 pandemic trends and future prospects of market research industry?

Career Perspectives: 

•How to become an independent market researcher

•How to do Market Sizing / Market Estimation & Forecasting

•Market Research Methodology, Competitive Abalysis

•Marketing strategies in MR industry

•Business development strategy in MR industry

•Entrepreneurship in Market Research Industry...& many more.

Mr. Mirdul Amin Sarkar is a Market Researcher, Book Author,  Professional Trainer/Mentor, Digital Marketing Consultant, and an Entrepreneur.

He is featured as "INDIA'S YOUNGEST MARKET RESEARCH TRAINER IN THE PRESTIGIOUS MEDIA HOUSES INCLUDING BUSINESS STANDARD, ZEE5, THE PRINT, LOKMAT TIMES, ANI NEWS, ETC.

He is doing his PhD in Strategy area. By education he is a MDP from IIT Delhi, PGDC from CBIP, MBA from UPES, B.Tech from JNTU. 

To know more about him and to stay updated on the latest things in Market Research Industry, connect with @Mirdul Amin Sarkar on LinkedIn, Instagram, Twitter, and Facebook.

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